The best ads have memorable taglines and snappy jingles. We remember them, we share them, and they take on their own cultural meanings. Nike’s “Just Do It”, McDonald’s “I’m Lovin’ It” and Allstate’s “You’re in good hands with Allstate.” Work with your marketing team if you need to in order to craft your own message that you can build into a variety of communication and training formats—think ad campaign that crosses media types. Some good examples are: “One Copy, One Place” to encourage reduction in digital clutter; “Think Before You Click” to remind people not to click on unknown links. Take it a step further and incorporate a call to action into all of your messages. Then measure the response rate. Thread your tagline through all of your campaign assets: posters, eLearning, classroom sessions, and webinars. Repetition will reinforce that tagline, get it stuck in people’s heads, and encourage that desired behavior change.